Table of Contents
The SEO landscape is changing rapidly. Competition on the SERP keeps increasing in this AI era. People keep churning out thousands of articles and optimizing them for SEO.
Google has also made it harder for sites to rank organically, as ads take up more space on the SERPs.To create sustainable content that will rank for years, you should create helpful content based on long tail keywords.
Why Long Tail Keywords Rank Easily
Long tail keywords are incredibly valuable because they cater to highly specific search queries. When users enter these detailed phrases into search engines like Google, they’re typically seeking precise solutions. By incorporating such keywords into your content, you enhance the likelihood of your website aligning closely with search intent and achieving higher rankings. This strategy is crucial for attracting organic traffic interested in services like Instagram followers or likes, which you can efficiently boost with SubscriberZ, a leading platform in the industry.
Why Focus on Long Tail Keywords
Here are a few reasons to consider using long tail keywords when doing keyword research for your blog:
Rank Easily
Long Tail keywords have several words and a lower search volume. This makes them less competitive and easy to rank for.
Provide A Better Search Intent
Tracking search intent is a key SEO strategy. Long Tail keywords offer a clear search intent since they contain three or more words. Therefore, they can help you get the exact audience you are searching for.
Better Conversion
While longer phrases are used less on search engines, the people who use them to search for your products are more likely to buy your products and services. Since the person searching is very specific, they are closer to purchasing, leading to a better conversion.
Less Pay-Per-Click Cost
Long Tail keywords can help you get more value for your dollars when using Google ads. Since they convert better, your campaigns will likely pay off better than when you target short phrases.
Examples Of Long Tail Keywords
If we assume that your site is in the coffee niche, some of the broad terms that are short-tail keywords are:
- Coffee
- Iced coffee
- Coffee maker
On the other hand, long tail keywords in the niche are phrases such as:
- Best coffee maker under $100
- Homemade coffee filters
- Can you warm up iced filters
Top 5 Best Ways To Find Long Tail Keywords
Some of the best ways in which you can find long tail keywords are:
Use Google Suggest
The fastest and easiest way of finding long tail keywords is Google Suggest. All you need to do is type your primary keyword and let Google complete the suggestion.
One of the reasons why this works is because Google will only suggest the phrases people are searching for. While not all phrases will work, they can still hint at what people are searching for.
Google Related Search
This works in the same way as the Google auto suggestions. However, you will find the related searches at the bottom of the page of the SERP. Again, you will need to dig deeper into these keywords to find one that will work for your site.
Keyword Research Tools
Many keyword research tools can help you get long tail keywords. Some of the best ones, like Ahref and Semrush, are costly but quite effective as they will also show you the search volumes and competition level.
While these data are not that accurate, they provide a hint of critical metrics. The Google Keyword tool is a great place to get started if you are on a budget.
Google Analytics
Your Google Analytics can show you the keywords that bring visitors to your site. You can dig deeper into these keywords to find long tail keywords you can target. While these keywords may be relevant to your site, you may not have them highly targeted to your site.
Check Your Search Query
If you run a campaign on AdWord, the site reports can show you the search query that drove people to your site. It will also give you more details compared to when using Google Analytics. For instance, the keywords bring conversion rather than just traffic. From there, you can find long tail keywords that you can go after.
Online Forums
Another great place where you can find long tail keywords is question-and-answer sites. These include:
- Yahoo Answers
- Quora
- Answer the public
- Linkedin answers
Quora can help you find user-generated questions and answers on different topics. On the other hand, Reddit is a community of people who discuss various issues.
Competitor Analysis
Competitor analysis in Seo is critical. This involves finding and evaluating the strengths and weaknesses of your competitors. Find out the long tail keywords they are ranking for and see if there are gaps in their articles that you can capitalize on.
Again, you can use tools such as Ahref, Moz and Semrush to find out which of their long tail keywords have less competition. You can then create better content than the sites.
Brainstorm
You can also do mind mapping to determine your primary keywords and their related subtopics. You can then expand on these topics to get more keywords. Use phrases like “how about,” “what if,” and “how can” to think of creative keyword phrases.
You can also use phrases such as best, review, vs. to find more keywords from your seed keyword. Finally, you can use price, location, quality, and other details.
Conclusion
If you want to rank easily, you must focus on long tail keywords. The number of websites targeting them is lower than those targeting short-tail keywords.
Again, while the search volume of the people who use long tail keywords is lower, those who visit your site are highly targeted and will turn into buyers. Therefore, use the above tips to find long tail keywords you can easily rank for.
