Instagram is among the most active social networks in the world with more than one billion active users monthly. It requires time, hard work, and good posts, as well as some promotion strategies to create a good Instagram audience. In this article I will share with you some practical tips on how to promote your Instagram, attract new people to your profile and get more targeted followers.
Optimize Your Profile
However, always ensure that your Instagram page looks appealing to the strangers you are directing to your page. A good profile with all the sections filled with relevant information, professional photo, and strong content in the feed are crucial. This makes it easy for people who stumble upon your profile to have all the details they need to know about you and what you offer without having to read through your entire profile.
Leverage Instagram Features
Promote your Instagram account and hashtags using Instagram’s own built-in features to get more visibility. Utilize Stories, Reels, Live videos, and posts to be less formal and get closer to your audience. Use hashtags also in captions as this is very helpful in reaching out to people who might be interested in your posts. Another feature of the algorithm is accounts that encourage engagement in the form of likes and comments can be noticed on Instagram.
Collaborate with Micro-Influencers
Industry-specific or location-specific micro-influencers can help a brand gain more legitimacy and credibility in the eyes of the audience. This is better achieved by proposing to write content for mutual consumption while linking each other to the respective contents. Thus, even small influencers with 1K to 100K engaged followers can introduce your profile to many more potential followers. Do not focus on the number of followers of a given website when considering potential partners but rather look at the engagement levels.
Run contests and giveaways
People are always excited with free items and opportunities to get gifts. Organize fun contests and lucky draws, which would entice the people to share your post, tag friends, and follow you. Ask entrants to follow you, tag their friends, share a post, or repost some content to participate – just adhere to IG’s promotion rules. A useful prize could be somehow connected with your brand: products, gift certificates, discounts, or special materials.
Use Paid Ads
It may also be appropriate to spend some money by purchasing paid Instagram promotion as this will greatly enhance the rate of gaining new followers if well implemented. Instagram and Facebook Ads Manager helps you to select very narrow audience with a daily spending limit that you decide. Perhaps, you could advertise your greatest articles or the images you’d like to share with the audiences most like your target customers. Attention-grabbing visuals and captions, as well as concise and persuasive Calls-To-Action that focus on long-term activity transformation lead to gaining followers, their engagement, and conversions.
Cross-Promote Other Profiles
One of the most effective strategies to diversify audiences is to promote similar brands on your accounts and sites. If you swap Story, feed, or account mentions with similar pages in your niche, you can increase each other’s audience. The only condition is that the brands you are coordinating with must have an audience base that is similar to your target market.
Link Instagram With Facebook
The fact that Instagram is owned by Facebook means that leveraging on this relationship can help increase the traffic. In Facebook Ads Manager, it is possible to connect your Instagram account and advertise your posts and profile to a specific audience on Facebook. It also allows the platforms to share audience data, which helps to refine your targeting as you advertise across both.
Leverage Influencer Marketing Networks
It is easy to work with brands through influencer marketing platforms that connect companies with Instagram users. For instance, in sites such as Soc-Promotion, you can find an influencer marketplace where macro, micro, and nano-influencers willing to collaborate with sponsored opportunities are listed. Filter results by target demographic, content type, level of audience interaction, and further to decide on the most suitable one. Such arrangements are reciprocally advantageous to ensure genuine promotion of your Instagram profile to new audiences that are more likely to engage with the content.
Offer Instagram Takeovers
Such an original promotion tactic as inviting industry peers, partners, influencers, or just loyal followers to ‘takeover’ your Instagram Story or feed for a day is another great example. This provides your audience with an exclusive sneak peek at another talented expert in your industry while also introducing your profile to their followers.
Analyze Performance
Regularly assess your Instagram activities to determine what type of content, activities and promotions yield better returns. Monitor how many followers increase in number over time, engagement rates, clicks, conversions and the overall return on investment (ROI). Invest more time and money in what is most productive and less in what is unproductive. Shift your promotion tactics from guesswork to facts.
Orderliness and Perseverance Pays
Building a base of true and active followers on Instagram is an arduous process that entails consistency, value, and time. Do not use spam approaches to increase the engagement rate or purchase fake bot followers. It is recommended to use organic approach by posting content frequently and effectively, and only gradually implement promotion and advertising methods. A lot of effort will be required and it needs time to build up the number of visitors you would wish to have.
Adopting some of these Instagram promotion strategies can help boost your follower count and profile visibility in the following months. Just make sure that all the things that you do are still honest and do not go against the brand personality or the needs of your target market. By maintaining this level of consistency, along with the appropriate promotion mix, you are well on your way to achieving success on Instagram.
